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Web Business Weekly - Issue #126 - How to write great content

When there is so much pressure to "create content" for your business, it's easy to fall into the trap

Web Business Weekly

December 17 · Issue #126 · View online
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When there is so much pressure to “create content” for your business, it’s easy to fall into the trap of writing crap content.
Nick Gulic shared this awesome post from CXL (a very good conversion-focused blog)
Which is just a fancy name for Stop Writing Crap Content And What To Write Instead
I think my title is better.
There is a really good summary in the post.
It says that you content should change at least one of three things:

The way someone does something.
The way someone thinks about something.
The way someone feels about something.
-Derek Gleason Source

The post argues that ‘should’ content is prolific because it’s easy, and thus cheap if you’re outsourcing it.
‘How’ content is more difficult, but will get you better results.
I plan on asking myself the three questions above for each piece we produce from now on.

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Tools & Tech
Email Tester, Spam Checker Reputation and Deliverability -
How to take full webpage screenshots with Chrome
Integromat Android App
Agency Toolkit
This newsletter is made possible by the occasional commission from one of the tools we love, actually use in our business, and promote.
See the full list of tools I recommend at The Agency Toolkit.
GoWP Page Builds - Imagine if you never had to do the actual work of building pages on your client sites? This service gives you a dedicated WordPress developer to handle all your page builds… for a flat monthly rate.
ThriveCart - (Lifetime deal!) We use this to manage subscriptions for both software and maintenance plans. The link above gets you an awesome lifetime deal. Full review here (almost everything that I didn’t like back then has been fixed)
ConvertBox - (Lifetime deal!) My absolute favourite lead generation tool. It’s installed on all of our websites and is used for lead segmentation, personalisation and collecting emails. It’s clean and simple to use. A win from me.
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