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Web Business Weekly - Issue #125 - Bad advice

This week I'll attempt to articulate something I've been thinking about lately. It will probably be a

Web Business Weekly

December 2 · Issue #125 · View online
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This week I’ll attempt to articulate something I’ve been thinking about lately. It will probably be a poor attempt. Let’s see how it goes.
I believe people give too much weight to advice from people that they consider successful.
Just because someone’s business makes a bunch of money (assuming that’s what you see as success), it does not mean everything they say is amazing. Or even good.
Sure, listening to their business advice is probably better than listening to business advice drunkenly shouted by your great uncle in law at the family gathering. Some bad advice is obvious.
But when you hold successful people’s advice in such high regard, two things can happen:
  1. You follow crap advice
  2. You can discount advice from others that is actually solid
Learning from ‘successful’ people suffers from survivorship bias - meaning that just because they made it though all the setbacks, roadblocks and disasters, it doesn’t mean they were any better than the 100 others who didn’t make it.
A friend who runs a very successful company by most standards has been a week from missing payroll and having to shut down… several times. With a stroke of luck and some hard work, they got enough cash to get through.
How many others didn’t get that stroke of luck and had to start again?
I’m sure some of them are geniuses and can still offer amazing advice.
On the flip side of this I’ve noticed some people get more confident as they get more successful, and begin throwing out absolute drivel as if it is gospel.
And some people eat it up. The idea of people following bad advice & wasting so much time kinda makes me sad.
The solution?
There isn’t an easy one. You just need to apply some kind of filter to everything you read.
That filter shouldn’t be how successful the person is - it should be based on intuition and critical thinking. Explore the idea yourself. Do some research. See if others are writing about the same thing.
On the extreme end of non-filtering, you end up believing 5G causes COVID. On the extreme end of filtering, you end up a cranky old man skeptical of everything, like me.
The sweet spot must be in the middle somewhere.

Business & Marketing
Lies, Damned Lies, and (Some) Marketing Statistics | CXL
Growing your agency with a virtual summit with Krista Miller
Master Automation to Boost Productivity and Results with Jimmy Rose - UGURUS
Here's Why AI Is Unlikely to Harm Your Web Design Career
Design & Inspiration
20 Freshest Web Designs, November 2020 | Webdesigner Depot
How brutalist web design is taking over the internet | UX Collective
Tools & Tech
How automation helped me reach out to sources for a roundup post on my blog
What Is JotForm Tables & How Does It Manage Project Data?
How a software company uses analog tools to get things done
Jimmy (James) Rose
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This newsletter is made possible by the occasional commission from one of the tools we love, actually use in our business, and promote.
See the full list of tools I recommend at The Agency Toolkit.
GoWP Page Builds - Imagine if you never had to do the actual work of building pages on your client sites? This service gives you a dedicated WordPress developer to handle all your page builds… for a flat monthly rate.
ThriveCart - (Lifetime deal!) We use this to manage subscriptions for both software and maintenance plans. The link above gets you an awesome lifetime deal. Full review here (almost everything that I didn’t like back then has been fixed)
ConvertBox - (Lifetime deal!) My absolute favourite lead generation tool. It’s installed on all of our websites and is used for lead segmentation, personalisation and collecting emails. It’s clean and simple to use. A win from me.
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