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Web Business Weekly - Issue #123 - Link mindset

How much do you care about people finding your company through search engines? For me, it's a lot. It

Web Business Weekly

November 18 · Issue #123 · View online
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How much do you care about people finding your company through search engines?
For me, it’s a lot.
It’s hard not to love search traffic.
As long as you continue to rank, you get “free” traffic. If your website is good at converting visitors to clients, that means more clients without much extra work.
Of course, one of the biggest ranking factors is having great links pointing back to your site.
To get more links, some people run link-building campaigns or pay another agency to generate them.
But the best way I have found is to have a permanent link-building mindset. If you’re always on the look out for opportunities, you start identifying them EVERYWHERE.

  • Going on a podcast? Ask them to link to a specific post you want ranked
  • Doing an interview? Work in resources on your own site
  • Writing guest posts? Work in the right anchor text that you want to rank for
I’ve even started asking business friends if they’d be OK to link to us from their existing content.
There’s usually something in it for them like a mention on our site, but often people are just happy to link to good resources. That’s especially true if they know you.
Another reason why relationships are so important.
Another example - last week I received a newsletter with a similar message to this one I’m writing now.
I replied and offered a link. We’re already forming a relationship and will get some mentions & links in her upcoming guest posts.
I bring this up is because link building seems scary or unachievable to lots of business owners.
But if you
  1. Cultivate the right mindset so that you easily spot opportunities
  2. Lean on your existing relationships to generate links
it can be pretty simple.

Win a ProjectHuddle license!
Business & Marketing
How to Craft (Or Pivot) Your Agency Value Proposition
I've Been Hiring A Lot - Joe Casabona
Automatically insert opt in forms into WordPress posts
Case studies that convert with Anfernee Chansamooth
Design & Inspiration
No screen time in the morning: an experiment
Tools & Tech
Best free screenshot app for Windows - with annotations - YouTube
Super Fast Visual Sitemap Tool
#168 Happiness Calculator vs. Alex Goldman
Jimmy (James) Rose
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This newsletter is made possible by the occasional commission from one of the tools we love, actually use in our business, and promote.
See the full list of tools I recommend at The Agency Toolkit.
GoWP Page Builds - Imagine if you never had to do the actual work of building pages on your client sites? This service gives you a dedicated WordPress developer to handle all your page builds… for a flat monthly rate.
ThriveCart - (Lifetime deal!) We use this to manage subscriptions for both software and maintenance plans. The link above gets you an awesome lifetime deal. Full review here (almost everything that I didn’t like back then has been fixed)
ConvertBox - (Lifetime deal!) My absolute favourite lead generation tool. It’s installed on all of our websites and is used for lead segmentation, personalisation and collecting emails. It’s clean and simple to use. A win from me.
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