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Web Business Weekly - Issue #118

One of my favourite concepts is luck surface area. Every business success story has a degree of luck

Web Business Weekly

September 30 · Issue #118 · View online
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One of my favourite concepts is luck surface area.
Every business success story has a degree of luck in it.
Some people argue that it’s all hard work, but I think you’d be hard pressed to find a story where luck didn’t play a very big role.
But that doesn’t mean that you should write off other people’s success as lucky.
They were just in the right position to capitalize on whatever luck came their way.
And one day that will happen to you.
You increase your chances of catching that lucky event by increasing your ‘luck surface area’.
That means doing the right things like:
  • Meeting the right people
  • Learning the right skills
  • Focusing on your best marketing channels
Or whatever makes the most sense for your business.
One of those people you met could be the ‘in’ for a huge contract.
The skills you learned could become highly sought after.
An event like COVID might happen that increases the search volume for something that you offer.
The point is, one day it’ll happen.
It could be in 6 months. Could be a decade.
But one day it’ll happen. And you’ll have a better chance if you’re always increasing your luck surface area.

Generate more leads & finish projects faster
The Page Builder Summit 2020
Business & Marketing
Collecting Content From Your Web Design Clients -
How to hire great salespeople with Joey Gilkey
This Framework Will Move You from Generalist to Market Owner
8 things all freelancers should do before the end of 2020 | Zapier
Tools & Tech
Long Term Shared Hosting Experiment
Zapier vs Integromat - a detailed comparison
How to bulk import data with Zapier
Jimmy (James) Rose
For a limited time, you can get my Zapier Intro course plus a BONUS TextExpander course for just $17. These 2 tools save me over 100 hours per month. Shortcut your learning and start saving time today.

#zapier #workflowautomation
This newsletter is made possible by the occasional commission from one of the tools we love, actually use in our business, and promote.
See the full list of tools I recommend at The Agency Toolkit.
ThriveCart - (Lifetime deal!) We use this to manage subscriptions for both software and maintenance plans. The link above gets you an awesome lifetime deal. Full review here (almost everything that I didn’t like back then has been fixed)
ConvertBox - (Lifetime deal!) My absolute favourite lead generation tool. It’s installed on all of our websites and is used for lead segmentation, personalisation and collecting emails. It’s clean and simple to use. A win from me.
FunnelPacks - (One time payment) FunnelPacks are pre-built marketing funnels for digital agencies. They can be setup and ready to go in UNDER AN HOUR to start a steady flow of clients
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