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Web Business Weekly - Issue #115

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This Tweet from @Austen popped up yesterday: "People seem surprised when you pay $30/month for email
 

Web Business Weekly

September 9 · Issue #115 · View online
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This Tweet from @Austen popped up yesterday:
“People seem surprised when you pay $30/month for email (Superhuman), $8/month for a note taking/second brain app (Roam Research), etc.
There are 160 working hours in a month (for me much more), so it costs about 25 cents an hour for two enormous productivity boosts.”
Naturally because it’s something I agree with it’s getting shared here :P
In my opinion not enough people follow this advice.
I struggle with it too. For example I just signed up for Mangools ($29/mth) over ahrefs ($179/mth) as I couldn’t justify the extra cost.
It’s a question of “Does the extra value justify the price difference”. In this case it was a no.
But in many cases it should be a yes, but the only thing you see is the cost.
The amount of times someone posts about wanting to use a second-rate booking system to save $9 on Calendly blows me away.
If something is going to save you time, it’s worth paying for. You have to work out where your threshold is though.
Would you pay $29 to save an hour?
$59?
$99?
I’m probably around the $49 mark but should be higher.
When you’re looking at investing in a new thing, ask yourself:
  1. Will the cost justify the time saved at $X per hour?
  2. Am I so busy right now that I NEED to save some time
If you’re super busy AND don’t want to pay for something that will save you time, you’re setting yourself up to break.
That’s where I got to in around 2014 - breaking point.
Since then I’ve tried to be better at spending money where it makes sense. It’s still a battle though.
And on this note, I have my Superhuman onboarding this week. I’ll let you know how it goes.

Business & Marketing
Moving on from SaaS to build an agency with Dave Schneider
The SEO Cheat Sheet for Small Businesses 📍 David Mihm
Automation is a habit—here's how to build it
A Simple Trick to Beat Procrastination
Tools & Tech
Loaf - Web animations made easy | Product Hunt
Page Authority 2.0 Is Coming This Month: What’s Changing and Why - Moz
Random
iThemes has acquired Restrict Content Pro from Sandhills Development • Post Status
A robot wrote this entire article. Does that scare you, human? | GPT-3 | Opinion | The Guardian
Jimmy (James) Rose
For a limited time, you can get my Zapier Intro course plus a BONUS TextExpander course for just $17. These 2 tools save me over 100 hours per month. Shortcut your learning and start saving time today. https://t.co/Ox5ZP7Z35q

#zapier #workflowautomation
This newsletter is made possible by the occasional commission from one of the tools we love, actually use in our business, and promote.
See the full list of tools I recommend at The Agency Toolkit.
ThriveCart - (Lifetime deal!) We use this to manage subscriptions for both software and maintenance plans. The link above gets you an awesome lifetime deal. Full review here (almost everything that I didn’t like back then has been fixed)
ConvertBox - (Lifetime deal!) My absolute favourite lead generation tool. It’s installed on all of our websites and is used for lead segmentation, personalisation and collecting emails. It’s clean and simple to use. A win from me.
FunnelPacks - (One time payment) FunnelPacks are pre-built marketing funnels for digital agencies. They can be setup and ready to go in UNDER AN HOUR to start a steady flow of clients
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